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Tassimo / 2014 Q4-Promotion DE/CH

Mondelēz International
TASSIMO 2014 Q4-PROMOTION DE/CH

360° of excitement: m&m came up with a very well-received 360° campaign for Tassimo’s 10th anniversary in Germany and Switzerland.

Eye-catchers galore: Various corresponding POS materials were created to activate consumers and communicate the connected sweepstakes.

Guiding by example: A comprehensive guideline was also provided to allow other agencies and business partners to adapt the remarkable campaign materials appropriately.