Mondelēz International
TASSIMO 2014 Q4-PROMOTION DE/CH
360° of excitement: m&m came up with a very well-received 360° campaign for Tassimo’s 10th anniversary in Germany and Switzerland.
Eye-catchers galore: Various corresponding POS materials were created to activate consumers and communicate the connected sweepstakes.
Guiding by example: A comprehensive guideline was also provided to allow other agencies and business partners to adapt the remarkable campaign materials appropriately.